:root{
  --ink:#08090A;
  --panel:#0E1013;
  --line:#1E2226;
  --line-hi:#33393F;
  --paper:#EDEDEA;
  --mute:#797F86;
  --signal:#FF2D78;
  --display:"Unbounded",system-ui,sans-serif;
  --body:"Onest",system-ui,sans-serif;
  --mono:"JetBrains Mono",monospace;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  background:var(--ink);color:var(--paper);
  font-family:var(--body);font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
::selection{background:var(--signal);color:#fff}
:focus-visible{outline:2px solid var(--signal);outline-offset:3px}

.wrap{max-width:1180px;margin:0 auto;padding:0 28px}
.eyebrow{
  font-family:var(--mono);font-size:11px;letter-spacing:.18em;
  text-transform:uppercase;color:var(--mute);
}

/* ---------- nav ---------- */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:50;
  border-bottom:1px solid transparent;transition:background .3s,border-color .3s;
}
.nav.stuck{background:rgba(8,9,10,.86);backdrop-filter:blur(14px);border-bottom-color:var(--line)}
.nav-in{
  max-width:1180px;margin:0 auto;padding:18px 28px;
  display:flex;align-items:center;justify-content:space-between;gap:24px;
}
.logo{font-family:var(--display);font-weight:700;font-size:14px;letter-spacing:.14em}
.nav-links{display:flex;gap:30px;font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase}
.nav-links a{color:var(--mute);transition:color .2s}
.nav-links a:hover{color:var(--paper)}
.nav-tg{
  font-family:var(--mono);font-size:12px;letter-spacing:.08em;
  border:1px solid var(--line-hi);border-radius:2px;padding:8px 16px;
  transition:border-color .2s,color .2s;
}
.nav-tg:hover{border-color:var(--signal);color:var(--signal)}
.burger{display:none;background:none;border:0;color:var(--paper);font-size:22px;cursor:pointer;line-height:1}

/* ---------- hero ---------- */
.hero{
  position:relative;min-height:100svh;
  display:flex;flex-direction:column;justify-content:flex-end;
  padding-bottom:52px;overflow:hidden;
}
.hero::before{
  content:"";position:absolute;z-index:0;
  left:50%;top:42%;transform:translate(-50%,-50%);
  width:min(1100px,105vw);height:min(920px,90vh);
  background:radial-gradient(closest-side,rgba(255,255,255,.10),rgba(255,255,255,.04) 55%,transparent 78%);
  pointer-events:none;
}
.hero-photo{
  position:absolute;inset:0;z-index:1;
  display:flex;align-items:flex-end;justify-content:center;
}
.hero-photo img{height:92%;width:auto;object-fit:contain}
.hero-photo::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(to top,var(--ink) 2%,transparent 42%);
}
.hero-name{
  position:absolute;left:0;right:0;top:38%;z-index:0;
  font-family:var(--display);font-weight:900;
  font-size:clamp(34px,11vw,200px);line-height:.82;
  text-align:center;letter-spacing:-.03em;white-space:nowrap;
}
.hero-name span{display:inline-block}
.hero-foot{position:relative;z-index:2}
.hero-grid{display:flex;align-items:flex-end;justify-content:space-between;gap:36px;flex-wrap:wrap}
.hero-claim{
  font-family:var(--display);font-weight:400;
  font-size:clamp(19px,2.1vw,27px);line-height:1.35;max-width:15ch;letter-spacing:-.01em;
}
.hero-claim b{font-weight:700}
.hero-meta{text-align:right;font-family:var(--mono);font-size:12px;color:var(--mute);line-height:2}
.hero-cta{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  border-bottom:1px solid var(--line-hi);padding-bottom:6px;transition:border-color .2s,gap .2s;
}
.hero-cta:hover{border-color:var(--signal);gap:16px}

/* ---------- sections ---------- */
.sec{padding:120px 0;border-top:1px solid var(--line)}
.sec-head{display:flex;align-items:baseline;gap:22px;margin-bottom:56px}
.sec-head h2{
  font-family:var(--display);font-weight:700;
  font-size:clamp(26px,3.4vw,40px);letter-spacing:-.02em;line-height:1.1;
}

/* ---------- cases ---------- */
.case{
  display:grid;grid-template-columns:56px 1fr 220px;gap:32px;align-items:center;
  padding:36px 0;border-top:1px solid var(--line);transition:padding-left .25s;
}
.case:last-child{border-bottom:1px solid var(--line)}
.case:hover{padding-left:14px}
.case-idx{font-family:var(--mono);font-size:12px;color:var(--mute)}
.case-t{font-family:var(--display);font-weight:700;font-size:clamp(19px,2vw,25px);letter-spacing:-.01em}
.case-sub{color:var(--mute);font-size:15px;margin-top:8px}
.case-shift{
  font-family:var(--mono);font-weight:700;font-size:clamp(24px,3vw,34px);
  text-align:right;letter-spacing:-.02em;white-space:nowrap;
}
.case-shift s{color:var(--mute);text-decoration:line-through;text-decoration-thickness:1px;font-weight:400}
.case-shift em{font-style:normal;color:var(--mute);font-weight:400;padding:0 8px}
.case-note{
  font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;
  color:var(--mute);text-align:right;margin-top:6px;
}
.case-more{
  margin-top:44px;font-family:var(--mono);font-size:12px;letter-spacing:.08em;color:var(--mute);
}

/* ---------- method ---------- */
.method{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line)}
.step{background:var(--ink);padding:34px 26px 40px}
.step-n{font-family:var(--mono);font-size:11px;color:var(--signal);letter-spacing:.14em}
.step h3{font-family:var(--display);font-weight:700;font-size:18px;margin:16px 0 10px;letter-spacing:-.01em}
.step p{font-size:15px;color:var(--mute);line-height:1.65}
.method-note{margin-top:40px;max-width:62ch;font-size:17px;color:var(--mute)}
.method-note b{color:var(--paper);font-weight:500}

/* ---------- path ---------- */
.path{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.path-item{background:var(--ink);padding:34px 28px}
.path-item h3{font-family:var(--display);font-weight:700;font-size:17px;margin-bottom:10px}
.path-item p{font-size:15px;color:var(--mute);line-height:1.65}
.path-tag{font-family:var(--mono);font-size:11px;letter-spacing:.14em;color:var(--mute);text-transform:uppercase}

/* ---------- goal (signature) ---------- */
#goal{border-top:1px solid var(--line)}
.goal-panel{
  border:1px solid var(--line-hi);background:var(--panel);
  padding:clamp(28px,4vw,56px);position:relative;overflow:hidden;
}
.goal-top{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-bottom:34px}
.goal-num{
  font-family:var(--mono);font-weight:700;
  font-size:clamp(46px,9vw,116px);line-height:1;letter-spacing:-.04em;color:var(--signal);
}
.goal-cur{font-size:.42em;color:var(--paper);letter-spacing:0}
.goal-label{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--mute);margin-top:16px}
.goal-day{text-align:right;font-family:var(--mono)}
.goal-day-n{font-size:clamp(26px,4vw,44px);font-weight:700;line-height:1;letter-spacing:-.02em}
.goal-day-n span{color:var(--mute);font-weight:400}
.goal-bar{height:2px;background:var(--line-hi);position:relative;margin-bottom:30px}
.goal-fill{position:absolute;left:0;top:0;bottom:0;background:var(--signal);width:0;transition:width 1.4s cubic-bezier(.2,.7,.3,1)}
.goal-text{max-width:60ch;font-size:17px;line-height:1.7}
.goal-text p+p{margin-top:14px}
.goal-text .dim{color:var(--mute)}

/* ---------- product ---------- */
.prod{display:grid;grid-template-columns:1.15fr 1fr;gap:clamp(32px,5vw,64px);align-items:start}
.prod h3{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.6vw,32px);letter-spacing:-.02em;margin-bottom:18px}
.prod p{color:var(--mute);max-width:46ch}
.prod p+p{margin-top:14px}
.prod p b{color:var(--paper);font-weight:500}
.status{
  display:inline-flex;align-items:center;gap:9px;margin-bottom:22px;
  font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);
  border:1px solid var(--line-hi);border-radius:2px;padding:8px 14px;
}
.status i{width:6px;height:6px;border-radius:50%;background:var(--signal);display:block;animation:pulse 2.4s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.2}}
.prod-in{border:1px solid var(--line);background:var(--panel)}
.prod-in div{padding:18px 24px;border-bottom:1px solid var(--line);font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.prod-in div:last-child{border-bottom:0}
.prod-in span{color:var(--signal);margin-right:12px}

/* ---------- tg + contact ---------- */
.tg-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:center}
.tg-copy h2{font-family:var(--display);font-weight:700;font-size:clamp(24px,3vw,36px);letter-spacing:-.02em;margin-bottom:18px}
.tg-copy p{color:var(--mute);max-width:42ch}
.btn{
  display:inline-flex;align-items:center;gap:12px;margin-top:26px;
  background:var(--paper);color:var(--ink);
  font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  padding:16px 26px;border-radius:2px;transition:background .2s,transform .2s;
}
.btn:hover{background:var(--signal);color:#fff;transform:translateY(-2px)}
.btn-row{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.btn-ghost{
  display:inline-flex;align-items:center;gap:12px;margin-top:26px;
  background:transparent;color:var(--paper);border:1px solid var(--line-hi);
  font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  padding:15px 26px;border-radius:2px;transition:border-color .2s,color .2s,transform .2s;
}
.btn-ghost:hover{border-color:var(--signal);color:var(--signal);transform:translateY(-2px)}
.tg-list{border-top:1px solid var(--line)}
.tg-post{padding:20px 0;border-bottom:1px solid var(--line)}
.tg-post .d{font-family:var(--mono);font-size:11px;color:var(--mute);letter-spacing:.1em}
.tg-post p{margin-top:8px;font-size:15px}

.contact{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-top:16px}
.ct{background:var(--ink);padding:30px 28px;transition:background .2s}
.ct:hover{background:var(--panel)}
.ct .k{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.ct .v{font-family:var(--display);font-weight:400;font-size:clamp(15px,1.6vw,20px);margin-top:12px;word-break:break-all}

.foot{padding:40px 0 56px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.foot span{font-family:var(--mono);font-size:11px;color:var(--mute);letter-spacing:.08em}

.rv{opacity:0;transform:translateY(18px);transition:opacity .7s ease,transform .7s ease}
.rv.in{opacity:1;transform:none}

@media(max-width:900px){
  .method{grid-template-columns:repeat(2,1fr)}
  .tg-grid{grid-template-columns:1fr;gap:40px}
  .case{grid-template-columns:34px 1fr;gap:18px}
  .case-shift{grid-column:2;text-align:left;margin-top:14px}
  .case-note{text-align:left}
}
@media(max-width:680px){
  .nav-links{display:none}
  .burger{display:block}
  .nav-links.open{
    display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;gap:0;
    background:var(--ink);border-bottom:1px solid var(--line);
  }
  .nav-links.open a{padding:16px 28px;border-top:1px solid var(--line)}
  .hero-name{top:42%}
  .hero-photo img{height:76%}
  .hero::before{width:150vw;height:56vh;top:34%}
  /* на вертикальном экране текст ложится на рубашку — гасим фото сильнее */
  .hero-photo::after{
    background:linear-gradient(to top,var(--ink) 30%,rgba(8,9,10,.72) 48%,transparent 66%);
  }
  .hero{padding-bottom:40px}
  .hero-foot .eyebrow{margin-bottom:14px!important;line-height:1.6}
  .hero-claim{max-width:none}
  .hero-cta{margin-top:22px!important}
  .hero-meta{text-align:left}
  .hero-grid{gap:26px}
  .path,.contact,.prod{grid-template-columns:1fr}
  .method{grid-template-columns:1fr}
  .sec{padding:80px 0}
  .sec-head{flex-direction:column;gap:10px;margin-bottom:36px}
  .goal-day{text-align:left}
}
@media(prefers-reduced-motion:reduce){
  *{transition:none!important;animation:none!important;scroll-behavior:auto}
  .rv{opacity:1;transform:none}
}
/* ================= страницы кейсов ================= */
.case-hero{padding:150px 0 0}
.case-crumb{
  font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--mute);display:inline-flex;gap:10px;transition:color .2s;
}
.case-crumb:hover{color:var(--paper)}
.case-h1{
  font-family:var(--display);font-weight:900;
  font-size:clamp(30px,5vw,62px);line-height:1.02;letter-spacing:-.03em;
  margin:26px 0 22px;max-width:16ch;
}
.case-lede{font-size:clamp(17px,1.5vw,20px);color:var(--mute);max-width:52ch}
.case-facts{
  display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);margin-top:52px;
}
.case-facts > div{background:var(--ink);padding:22px 24px}
.case-facts .k{font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.case-facts .v{font-family:var(--display);font-weight:700;font-size:16px;margin-top:10px;line-height:1.4}

.blk{padding:74px 0;border-top:1px solid var(--line)}
.blk-grid{display:grid;grid-template-columns:200px 1fr;gap:clamp(24px,5vw,64px);align-items:start}
.blk-grid h2{
  font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--mute);font-weight:400;padding-top:6px;
}
.blk-body{max-width:62ch}
.blk-body p+p{margin-top:16px}
.blk-body p{font-size:17px;line-height:1.7}
.blk-body .dim{color:var(--mute)}
.blk-body b{font-weight:500}

.steps{counter-reset:st;list-style:none}
.steps li{
  position:relative;padding:0 0 22px 54px;border-left:1px solid var(--line);
  margin-left:8px;font-size:17px;line-height:1.65;
}
.steps li:last-child{border-left-color:transparent;padding-bottom:0}
.steps li::before{
  counter-increment:st;content:"0" counter(st);
  position:absolute;left:-1px;top:0;transform:translateX(-50%);
  background:var(--ink);color:var(--signal);
  font-family:var(--mono);font-size:11px;letter-spacing:.1em;padding:2px 0;width:26px;text-align:center;
}
.steps li em{font-style:normal;color:var(--mute)}

.res{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.res > div{background:var(--ink);padding:30px 26px}
.res .rn{font-family:var(--mono);font-weight:700;font-size:clamp(22px,2.6vw,32px);letter-spacing:-.02em;line-height:1.1}
.res .rn s{color:var(--mute);font-weight:400;text-decoration:line-through;text-decoration-thickness:1px}
.res .rn em{font-style:normal;color:var(--mute);font-weight:400;padding:0 6px}
.res .rn b{color:var(--signal);font-weight:700}
.res .rk{font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);margin-top:12px}

.pull{
  border-left:2px solid var(--signal);padding:6px 0 6px 26px;margin:30px 0;
  font-family:var(--display);font-weight:400;font-size:clamp(18px,2vw,24px);line-height:1.4;letter-spacing:-.01em;
}
.nda{
  border:1px dashed var(--line-hi);padding:20px 24px;margin-top:30px;
  font-family:var(--mono);font-size:12px;line-height:1.7;color:var(--mute);
}
.case-nav{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border-top:1px solid var(--line)}
.case-nav a{background:var(--ink);padding:38px 28px;transition:background .2s}
.case-nav a:hover{background:var(--panel)}
.case-nav .k{font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.case-nav .v{font-family:var(--display);font-weight:700;font-size:clamp(16px,1.8vw,21px);margin-top:12px}
.case-nav a:last-child{text-align:right}

@media(max-width:900px){
  .blk-grid{grid-template-columns:1fr;gap:20px}
  .case-facts,.res{grid-template-columns:1fr}
}
@media(max-width:680px){
  .case-hero{padding:110px 0 0}
  .blk{padding:52px 0}
  .case-nav{grid-template-columns:1fr}
  .case-nav a:last-child{text-align:left}
}